Beauty Business Random

How to grow your clientele (1)


Howdy blog fam,

I hope you are still on track with those new year resolutions, I am still should I say partially on track , we all need strength 🙂 . This year has kicked off with the harmattan , who would have thought that in Lagos we could experience such harsh weather conditions , my doors are squeaky , my skin is dry, i can sleep like a baby at night  ….. i don’t know whether to love it or hate it .


Anyways,today’s post is majorly for any makeup artist who wants to grow their business -that is a Makeup Artist Freelancer or Studio Owner.Some of the tips I am going to post might not be new to you but they will act as a quick reminder and help keep you committed.

As some of you might know, I have been working as a professional makeup artist for almost 7 years and during these years I have worked with different brands in various capacities and I can say this for free that a simple marketing strategy is VERY important to the sustenance of your makeup business, it doesn’t have to cost a million , its just a simple and easy to follow plan.

You can break down each activity into phases – daily weekly and monthly plan of how to market your brand.How do you attract a new client? How do you maintain the old ones? How do you build your brand?

If you don’t already have  a Personal pitch for yourself and brand( which should be less than 100 words) , then maybe this might help –  Hello my name is Oluwayemisi Seriki, CEO and Head Makeup Artist N’sure Beauty Studio,  I am a passionate Beauty Blogger and beauty consultant/coach. I particularly love the  business side of makeup love.I love to teach and also learn.

Next, if you don’t have a logo its time to get one or if you have and you feel it needs revamping go ahead and rebrand. It is advisable to get it done professionally so that you will taken seriously .  A contract form is also important , we have touched on it previously , if you missed that check here .  You would also need a booking form,  a service rate, a website with your contacts and social media handles. You could also do collaboration with other vendors in the industry but make sure you book only the capacity you can handle. it is also very important to get your pricing , skill set and kit right.

Ok, so that we don’t take in to much without implementing , we will have the concluding part at a later post .I hope this will help a bit though, you can share with me tips on how you plan to grow your business in 2015.

Till my next post,
Hugs and Kisses,

  • Rosemary

    Thanks for this. I really appreciate it. Very helpful.

    • misidreads

      You are welcome Rose.thanks for stopping by.

  • Annie

    Wow… you are very selfless, I have learnt a thing or two ,thanks

    • misidreads

      Thanks Annie.God bless you.

  • Wuraola Goldwth

    Thanks for making my week sisiyemie.. every piece of this is impactful.

    • misidreads

      Happy New Year my darling.You are welcome.

  • Mojisola….Bellevous Makeovers

    Happy New Year Ms N’sure. Like your in my head, already working on some of the things you listed out. Balancing between old and new clients ain’t easy you just have to find a way around it, so as make everyone feel important, also so you don’t loose either of them.

    • misidreads

      Happy New year,balancing is KEY.Really Proud of you dear.

  • Tope

    Thanks so much for this… since I am partially new to the profession, I decided to use my sisters as models and did makeovers on them, this has actually helped in getting me 3 clients for next month.
    So, for those of us who are just really starting up, you could do same.
    I’m grateful ‘cos I am learning alot from you, but I’ll also love to work with a studio, inorder to get better.

    • misidreads

      Hello Tope, Thanks for sharing your thoughts and i will contact you for internship.God bless.

  • Olasupo Ibukun

    Thanks a lot for this post. Very nice. The importance of social media cann be overemphasised. ..and its free. As an aspiring make up artist,I understand thats its key. Thanks a lot and God bless.

    • misidreads

      Thanks Olasupo for stopping by.

  • glamandfabfaces

    Beautiful and insightful post.Thanks dear

    • misidreads

      You are welcome.Thanks for stopping by.

  • Tope

    Yayyyyyyyyy, I can’t wait.

    • misidreads


  • Aramide

    Thanks alot…Your blog has been really helpful. thanks for inspiring start ups like us

    • misidreads

      You are welcome Aramide.Its my pleasure.

  • kechika

    Hmmmm great read!

    • misidreads

      Thanks Kechika.

  • BoomFaces

    Thank you so much ma, This is really helpful… Hope for more educative posts. God bless you

    • misidreads

      Thanks for stopping by.

  • Tega

    Thanks for the write up. I used my sisters as models, and about setting up my website, but attracting customers is what i dont know. Like where and where is advisable, who to mingle with, where to start from. I invested alot in my makeup kit, cos i wanted smthn unique. Would really appreciate advice on how to be noticeable to the right people

  • mz ogeeh

    Thnks for the heads up.aunty yem yem

    • misidreads

      You are welcome Oge.

  • bidemi

    I really love your person and I love your work misidreads.